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Creating a Parent Ambassador Network to Help Support Your School's Enrollment Goals

Date: Wednesday - May 06, 2020
Time: 3:00 PM to 4:00 PM
Location: eSeminar

Online via zoom, led by Meghan OCallaghan

Target Audience: Admissions Officers


This eSeminar was originally scheduled as part of the Admissions and Placement Conference.

Schools are not like other things on which families spend money: an ad on a popular website or in a local newspaper will rarely engender the trust a family needs to feel to send their child to our schools. In the EMA 2017 study, almost one-third of prospective families surveyed listed current independent-school parents as their primary means of researching the schools they considered. Meeting like-minded mothers and fathers and hearing their stories can often be the first step in prospective families building a relationship with an independent school. Now more than ever, in this post COVID-19 world, prospective families will need to connect with the families in our communities in meaningful ways.  

In this workshop, we will talk about the mechanisms we used to give structure to our school’s word-of-mouth by creating Hackley’s Parent Ambassador Network. We will also describe the ways in which we have adapted the PAN to address specific market targets at our school as well as the ways we have been connecting prospective families with our current families in this post COVID-19 world.

Meghan OCallaghan is the Director of Lower and Middle School Admissions at Hackley School in Tarrytown, NY. Meghan has been working in education for over 20 years with experience in parochial, public and private school environments. With a Master’s Degree from Fordham University, Meghan has spent more than 10 years in the classroom; during this same time, she spent summers directing her school’s summer camp and helping to expand enrollment. All these experiences left her decidedly well-equipped make a transition into Admissions. In addition to being a Hackley administrator, Meghan is a Hackley parent of a middle-schooler. It was in part this “dual role” at the school that led her to recognize the need for a structured program that would engage and support both the incredibly positive, generous parent community and the ongoing enrollment goals of the school.

NYSAIS member schools - $25.00

Non-members - $50.00

Register here

Registration closes 1 hour before the start of the event.

Be sure to enter all attendee email addresses correctly.

The Zoom link for this eSeminar will be sent in the confirmation email after you finish the registration process. Please do not consider yourself officially registered until you receive the email.

This eSeminar will be recorded and provided to registrants. It will be available to others on our website one month after the presentation.

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© 2013 New York State Association of Independent Schools

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17 Elk Street (First Floor)     Albany, NY 12207     Tel: 518-694-5500     Fax: 518-694-5501

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